Permanent wave;is a blast from the pass. That is still used, but with a new twist, using terms like a beach wave or volume with texture.
The new and exciting is here, controllable curly hair or smoothing out that curly hair. Keratin services have brought hope to the client that just wants to be able to control their curls. It may be that you want to smooth out that curl with a Japanese Straighter now that is possible, now with new products like Olaplex (Olaplex is an add on service) all of these things are within reach.